Families and volunteers of New Orleans, as they struggle to rebuild their homes, communities and lives in the aftermath of Hurricane Katrina. Ordinary tasks once considered basic, such as washing clothes, became extraordinarily complicated.
How quickly could we respond? This was our most personal and urgent challenge ever , we not only delivered the TIDE Mobile Laundromat in record time but we delivered hope, a shoulder to lean on and a fresh clean start to those needing it most.
14 washers. 18 dryers and thousands of rejuvenated spirits! The Tide CleanStart Laundromat experience came with bright flowers, a personal welcoming station and rows of gleaming white tables for us to do the folding. Guests embraced TIDE as their HERO!