THE CHALLENGE
Despite a growing fan base, soccer is still not on par with other professional sports in America in terms of viewership and resources. So how do you introduce the sport to a wider audience and draw in fans and casual spectators across the spectrum?
THE BIG. SIMPLE. IDEA.
We created the MLS All-Star Fan Fest at Kansas City’s Power & Light District.
People have diverse interests. With the MLS All-Star Fan Fest, we created an all-inclusive environment: one where sports fans, foodies, music buffs, and art followers could all find their place in the world of Major League Soccer.
Headlined with concerts by Macklemore & Ryan Lewis and Silversun Pickups, MLS All-Star Fan Fest was produced by Gigunda as a 5-day event in Downtown Kansas City at the Power & Light District. Leading up to the 2013 AT&T MLS All-Star Game at Sporting Park, the event also featured Sporting KC, Gold Cup Final, and All-Star Game viewing parties, player appearances, EA FIFA 13 tournaments, DJs, live art battles, and more.