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How do you bring laundry detergent to life in the ultimate proof-point environment to provide a basic service – clean laundry – to the victims and volunteers of natural disaster?
THE BIG. SIMPLE. IDEA.
Planned and constructed in only a matter of weeks to meet the desperate need created by Hurricane Katrina, the Tide Loads of Hope Mobile Laundromat was a converted 16-bay beverage trailer outfitted with 14 high-efficiency Maytag washers and 18 high-efficiency Maytag dryers. Coupled with a grassroots program extension of local Laundromat takeovers to provide free laundry service, the Tide Loads of Hope Mobile Laundromat provided far more than clean laundry. It gave victims a sense of normalcy and dignity when needed most.